Lead Product Marketing Manager - Product-Led Growth (Bali, Indonesia)

Join Grab, Southeast Asia's leading super app, as our Lead Product Marketing Manager and spearhead our shift toward Product-Led Growth (PLG) in 2026. This is a groundbreaking opportunity to redefine how we engage consumers, optimize product experience, and drive sustainable growth. Based in Bali, you'll be at the forefront of transforming Grab's marketing strategy to align with PLG principles. This role is perfect for a strategic thinker with a passion for data-driven marketing and a knack for turning product insights into compelling consumer narratives.

In this role, you'll work closely with product teams to understand user behavior and translate that into marketing strategies that enhance product adoption and retention. You'll leverage tools like Google Analytics, Mixpanel, and Hotjar to track and analyze user interactions, ensuring our marketing efforts are tightly aligned with product goals. This is your chance to shape the future of Grab's marketing, making a tangible impact on our users' experiences and our business outcomes.

📋 Tanggung Jawab Pekerjaan

• Develop and execute PLG strategies that drive product adoption and retention.
• Collaborate with product teams to understand user behavior and translate insights into marketing campaigns.
• Leverage data analytics tools like Google Analytics, Mixpanel, and Hotjar to track and optimize user engagement.
• Create compelling consumer narratives that highlight product value and differentiate Grab from competitors.
• Manage and mentor a team of marketing professionals to ensure alignment with PLG goals.
• Stay ahead of industry trends and emerging technologies to continuously innovate marketing strategies.
• Measure and report on marketing performance, providing actionable insights to drive continuous improvement.
• Foster a culture of data-driven decision-making within the marketing team.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, with a strong background in data-driven strategies.
• Proven track record in developing and executing PLG strategies.
• Experience with data analytics tools such as Google Analytics, Mixpanel, and Hotjar.
• Strong understanding of consumer behavior and market trends.
• Excellent communication and leadership skills, with the ability to mentor and develop a team.
• Fluency in English, both written and spoken.
• Certification in Digital Marketing or Product Management is a plus.

🛠️ Keahlian

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